INTRODUCTION

INTRODUCTION

INTRODUCTION

INTRODUCTION

Freshen up an online mortgage agency

Freshen up an online mortgage agency

Freshen up an online mortgage agency

Freshen up an online mortgage agency

Freshen up an online mortgage agency

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

Transparency as a building block for online mortgages

Transparency as a building block for online mortgages

Transparency as a building block for online mortgages

Transparency as a building block for online mortgages

Transparency as a building block for online mortgages

I was asked to create a concept for the new homepage of ikbenfrits.nl. An online mortgage agency that brings transparency to the industry. The assignment was completed within a 5-hour deadline.

I was asked to create a concept for the new homepage of ikbenfrits.nl. An online mortgage agency that brings transparency to the industry. The assignment was completed within a 5-hour deadline.

I was asked to create a concept for the new homepage of ikbenfrits.nl. An online mortgage agency that brings transparency to the industry. The assignment was completed within a 5-hour deadline.

I was asked to create a concept for the new homepage of ikbenfrits.nl. An online mortgage agency that brings transparency to the industry. The assignment was completed within a 5-hour deadline.

I was asked to create a concept for the new homepage of ikbenfrits.nl. An online mortgage agency that brings transparency to the industry. The assignment was completed within a 5-hour deadline.

ikbenfrits homepage

Explain more by focusing on less

Explain more by focusing on less

Explain more by focusing on less

Explain more by focusing on less

Explain more by focusing on less

After clicking through the website and looking at competitors I've come up with the following redesign. Mortgages are complicated things. All the more reason to redesign this page with a content-first mindset. This improves readability and it focuses on the content that matters.

After clicking through the website and looking at competitors I've come up with the following redesign. Mortgages are complicated things. All the more reason to redesign this page with a content-first mindset. This improves readability and it focuses on the content that matters.

After clicking through the website and looking at competitors I've come up with the following redesign. Mortgages are complicated things. All the more reason to redesign this page with a content-first mindset. This improves readability and it focuses on the content that matters.

After clicking through the website and looking at competitors I've come up with the following redesign. Mortgages are complicated things. All the more reason to redesign this page with a content-first mindset. This improves readability and it focuses on the content that matters.

After clicking through the website and looking at competitors I've come up with the following redesign. Mortgages are complicated things. All the more reason to redesign this page with a content-first mindset. This improves readability and it focuses on the content that matters.

concept redesign
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